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I know I don't have a solid source for this, but I was at the Chicago Comicon in 1988 and heard the creators explaining the origin of Big Belly Burger. I can still remember quite clearly hearing them imitate and laugh about the way Andy Helfer would say his faux slogan. This is, of course, why Andy Helfer was used as the mascot. aruffo (talk) 21:12, 18 December 2020 (UTC)[reply]